Gobe, Marc <br/><br/>
Citizen brand :  10 commandments for transforming brands in a consumer democracy / 
Marc Gobe 
 - New York, N.Y. :  Allworth Press,  c2002 
 - 249 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>158115240X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--MARKETING<br/>CONSUMERS' PREFERENCES<br/>MOTIVATION RESEARCH (MARKETING)
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / G623C