TY  - BOOK
AU  - Gobe,Marc
TI  - Citizen brand: 10 commandments for transforming brands in a consumer democracy 
SN  - 158115240X
AV  - HD69 .B7 G623C
PY  - 2002///
CY  - New York, N.Y.
PB  - Allworth Press
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - CONSUMERS' PREFERENCES
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes bibliographical references and index
ER  -