Jones, John Philip <br/><br/>
Fables, fashions, and facts about advertising :  a study of 28 enduring myths / 
John Philip Jones 
 - Thousand Oaks, Calif. :  Sage,  c2004 
 - 310 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0761927999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / J663F