Customer communications in marketing 2004-2005 /
CIM coursebook : customer communications in marketing 2004-2005
Maggie Jones and Alison Cheeseman
- Amsterdam : Elsevier, 2004
- 304 p. : ill.
Includes bibliographical references and index
0750661879
COMMUNICATION IN MARKETING BUSINESS COMMUNICATION--EXAMINATIONS, QUESTIONS, ETC. CUSTOMER RELATIONS Customer Services RELATIONSHIP MARKETING Business communication