TY  - BOOK
AU  - Davis,Melissa
TI  - More than a name: an introduction to branding 
SN  - 2940373000
AV  - HD69 .B7 D384M
PY  - 2005///
CY  - Lausanne
PB  - AVA Publishing SA
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and index
ER  -