TY  - BOOK
AU  - Atkin,Douglas
TI  - The culting of brands: when customers become true believers 
SN  - 1591840279
AV  - HF5415.13 A844C
PY  - 2004///
CY  - New York, N.Y.
PB  - Portfolio
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
KW  - CUSTOMER LOYALTY
KW  - IDENTITY (PSYCHOLOGY)
N1  - Includes bibliographical references and index
ER  -