Weitz, Barton A. Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, jr. - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007 - 481 p. : col. ill., col. maps + 1 CD-ROM Includes bibliographical references and indexes ISBN: 0071107657 Subjects--Topical Terms: SELLING LC Class. No.: HF5438.25 / W447S 2007