Lucas, Gavin Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian - London : Laurence King, 2006 - 187 p. : col. ill. ISBN: 9781856694704 Subjects--Topical Terms: ADVERTISING CAMPAIGNSAdvertisingPUBLICITY LC Class. No.: HF5837 / L822G