Percy, Larry <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Elliott 
 - 2nd ed. 
 - Oxford :  Oxford Univ. Press,  c2005 
 - 335 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199274895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION<br/>ADVERTISING--MANAGEMENT<br/>STRATEGIC PLANNING<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5438.5  / P472S 2005