Dolan, Robert J. <br/><br/>
Marketing management :  text and cases / 
Robert J. Dolan 
 - International ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2002 
 - 498 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0071123288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D642M 2002