TY  - BOOK
AU  - Dolan,Robert J.
TI  - Marketing management: text and cases 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071123288
AV  - HF5415.13 D642M 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references
ER  -