TY - BOOK AU - Danesi,Marcel TI - Brands T2 - Routledge introductions to media and communications SN - 9780415279987 AV - HD69 .B7 D363B PY - 2006/// CY - New York, N.Y. PB - Routledge KW - BRAND NAME PRODUCTS N1 - Includes bibliographical references and index ER -