Muhlbacher, Hans International marketing : a global perspective / Hans Muhlbacher, Helmuth Leihs, Lee Dahringer - 3rd ed. - Australia : Thomson, c2006 - 737 p. : ill. (some col.) Includes bibliographical references and index ISBN: 9781844801329 Subjects--Topical Terms: EXPORT MARKETING--MANAGEMENT LC Class. No.: HF1416 / M834I 2006