TY  - BOOK
AU  - Winters,Arthur A.
TI  - The power of retail branding: innovative marketing strategies for achieving brandpower 
SN  - 1584710780
AV  - HD69 .B7 P683
PY  - 2005///
CY  - New York, N.Y.
PB  - Visual Reference
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - ADVERTISING
KW  - BUSINESS NAMES
KW  - PRODUCT MANAGEMENT
ER  -