Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 7th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2007 
 - 820 p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071105897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>SALES PROMOTION<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B442A 2007