Luntz, Frank <br/><br/>
Words that work :  it's not what you say, it's what people hear / 
Frank Luntz 
 - New York, N.Y. :  Hyperion,  c2007 
 - 324 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781401302597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ENGLISH LANGUAGE--RHETORIC--UNITED STATES<br/>PERSUASION (RHETORIC)--POLITICAL ASPECTS<br/>MASS MEDIA AND LANGUAGE<br/>POPULAR CULTURE--UNITED STATES<br/>CRITICAL THINKING<br/>Communication in politics
<br/><br/><label>LC Class. No.: </label>PE1431  / L867W