Fill, Chris. <br/><br/>
Marketing communications :  engagements, strategies and practice / 
Chris Fill 
 - 4th ed. 
 - Harlow :  Financial Times/Prentice Hall,  c2006 
 - 911 p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780273687726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>MARKETING CHANNELS<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5415.123  / F544M 2006