Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding / 
Douglas B. Holt 
 - Boston, Mass. :  Harvard Business School Press,  c2004 
 - 265 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BUSINESS NAMES<br/>Popular culture
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / H647H