Felton, George 1947- Advertising : concept and copy / George Felton - 2nd ed. - New York, N.Y. : W.W. Norton, c2006 - 256 p. : ill. (some col.) Includes bibliographical references and index ISBN: 9780393731590 Subjects--Topical Terms: Advertising LC Class. No.: HF5823 / F447A 2006