TY - BOOK AU - Rapaille,Clotaire TI - The culture code: an ingenious way to understand why people around the world buy and live as they do SN - 9780767920575 AV - HM1041 R362C PY - 2007/// CY - New York, N.Y. PB - Broadway KW - SOCIAL PERCEPTION KW - COGNITION AND CULTURE KW - NATIONAL CHARACTERISTICS KW - CONSUMER BEHAVIOR KW - PSYCHOLOGICAL ASPECTS N1 - Includes index ER -