Cohen, Barry H.  1949- <br/><br/>
10 ways to screw up an ad campaign :  and how to create ones that work / 
Barry H. Cohen 
 - Avon, Mass. :  Adams Media,  c2006 
 - 262 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781598690828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>SMALL BUSINESS
<br/><br/><label>LC Class. No.: </label>HF5823  / C633T