Fournies, Ferdinand F. <br/><br/>
Why customers don't do what they're supposed to do--and what to do about it / 
Ferdinand F. Fournies 
 - Fully rev. and update ed. 
 - New York, N.Y. :  McGraw-Hill,  c2007 
 - 218 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071486224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PERSONNEL--TRAINING OF<br/>SALES MANAGEMENT<br/>SELLING
<br/><br/><label>LC Class. No.: </label>HF5439.8  / F687W 2007