Brader, Ted <br/><br/>
Campaigning for hearts and minds :  how emotional appeals in political ads work / 
Ted Brader 
 - Chicago, Ill. :  The Univ. of Chicago Press,  2006 
 - 280 p. :  ill. 
 - Studies in communication, media, and public opinion .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780226069890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>POLITICAL PSYCHOLOGY<br/>ADVERTISING, POLITICAL<br/>Communication in politics<br/>PERSUASION (PSYCHOLOGY)<br/>EMOTIONS AND COGNITION
<br/><br/><label>LC Class. No.: </label>JA74.5  / B722C