Current issues in political marketing / Walter W. Wymer, Jr., Jennifer Lees-Marshment, editors - Binghamton, N.Y. : Best Business, 2007 - 318 p. : ill.

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005"

Includes bibliographical references and index

9780789024381


CAMPAIGN MANAGEMENT
POLITICAL CAMPAIGNS
MARKETING--POLITICAL ASPECTS

JF 2112 .C3 / C877