Current issues in political marketing /
Walter W. Wymer, Jr., Jennifer Lees-Marshment, editors
- Binghamton, N.Y. : Best Business, 2007
- 318 p. : ill.
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005"
Includes bibliographical references and index
9780789024381
CAMPAIGN MANAGEMENT POLITICAL CAMPAIGNS MARKETING--POLITICAL ASPECTS