Kelly, Lois  1955- <br/><br/>
Beyond buzz :  the next generation of word-of-mouth marketing / 
Lois Kelly 
 - New York, N.Y. :  AMACOM,  c2007 
 - 228 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814473832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / K444B