Kelley, Larry D.  1955- <br/><br/>
Advertising media planning :  a brand management approach / 
Larry D. Kelley and Donald W. Jugenheimer 
 - 2nd ed. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2008 
 - 188 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780765620330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MEDIA PLANNING<br/>BRAND NAME PRODUCTS<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5826.5  / K444A 2008