Westwood, John <br/><br/>
The marketing plan :  a step-by-step guide / 
John Westwood 
 - 3rd ed. 
 - London :  Kogan Page,  2004 
 - 218 p. :  ill. 
 - Professional paperbacks .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749437480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W477M 2004