TY  - BOOK
AU  - Westwood,John
TI  - The marketing plan: a step-by-step guide 
T2  - Professional paperbacks
SN  - 0749437480
AV  - HF5415.13 W477M 2004
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - MARKETING
KW  - MANAGEMENT
KW  - PLANNING
N1  - Includes bibliographical references and index
ER  -