Bruce, Duncan <br/><br/>
Brand enigma :  decoding the secrets of your brand / 
Duncan Bruce and David Harvey 
 - West Sussex :  Wiley,  c2008 
 - 328 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470779606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING)<br/>BUSINESS NAMES<br/>CORPORATE IMAGE<br/>ORGANIZATIONAL EFFECTIVENESS<br/>Creative ability in business
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / B782B