What is marketing? / 
Alvin J. Silk content adviser 
 - Boston, Mass. :  Harvard Business School Press,  c2006 
 - 207 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781422104606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / W427