Cone, Steve <br/><br/>
Powerlines :  words that sell brands, grip fans, and sometimes change history / 
Steve Cone 
 - New York, N.Y. :  Bloomberg Press,  2008 
 - 251 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781576603048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SLOGANS<br/>BRAND NAME PRODUCTS<br/>Marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF6135  / C663P