Hair, Joseph F. <br/><br/>
Marketing research :  in a digital information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau 
 - 4th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2009 
 - 690 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071101073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / H347M 2009