TY - BOOK AU - Altstiel,Tom AU - Grow,Jean TI - Advertising creative: strategy, copy + design SN - 9781412974912 AV - HF 5823 A477A 2010 PY - 2010/// CY - Los Angeles, Calif. PB - SAGE KW - ADVERTISING N1 - Rev. ed. of: Advertising strategy, c2006; Includes bibliographical references and index ER -