TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 9781849202923
AV  - P 90 M326M 2010
PY  - 2010///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Mass media
N1  - Includes bibliographical references and indexes
ER  -