TY  - BOOK
AU  - Patterson,Sally J.
AU  - Radtke,Janel M.
TI  - Strategic communications for nonprofit organizations: seven steps to creating a successful plan 
SN  - 9780470401224
AV  - HF5415 P377S 2009
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Nonprofit organizations
KW  - Marketing
KW  - Planning
KW  - Advocacy advertising
KW  - Institutional advertising
N1  - Includes bibliographical references and index
ER  -