TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - Differentiate or die: survival in our era of killer competition 
SN  - 9780470223390
AV  - HF5415 T768D 2008
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising
KW  - Brand name products
KW  - Competition
N1  - Includes bibliographical references and index
ER  -