Czinkota, Michael R. <br/><br/>
Emerging trends, threats, and opportunities in international marketing :  what executives need to know / 
Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe 
 - New York, N.Y. :  Business Expert Press,  c2010 
 - 378 p. :  ill. 
 - International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editors .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781606490358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Globalization--Economic aspects<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF 1416  / C946E