TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Kotabe,Masaaki
TI  - Emerging trends, threats, and opportunities in international marketing: what executives need to know 
T2  - International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editors
SN  - 9781606490358
AV  - HF 1416 C946E
PY  - 2010///
CY  - New York, N.Y.
PB  - Business Expert Press
KW  - Export marketing
KW  - Globalization
KW  - Economic aspects
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -