Mooney, Kelly <br/><br/>
The open brand :  when push comes to pull in a web-made world / 
Kelly Mooney and Nita Rollins 
 - Berkeley, Calif. :  New Riders,  c2008 
 - 204 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780321544230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Trademarks--Design<br/>Web sites--Design
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / M666O