TY  - BOOK
AU  - Mooney,Kelly
AU  - Rollins,Nita
TI  - The open brand: when push comes to pull in a web-made world 
SN  - 9780321544230
AV  - HF 5415.1255 M666O
PY  - 2008///
CY  - Berkeley, Calif.
PB  - New Riders
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
KW  - Web sites
N1  - Includes index
ER  -