Fioroni, Michele <br/><br/>
Brand storming :  managing brands in the era of complexity / 
Michele Fioroni and Garry Titterton 
 - Basingstoke :  Palgrave Macmillan,  2009 
 - 223 p. 
<br/><br/> "This book was originally published as Brand storming : Gestire la marca nell'era della complessita? by Morlacchi Editore, Perugia, Italy"--T.p. verso 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230222434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / F567B