TY  - BOOK
AU  - Fioroni,Michele
AU  - Titterton,Garry
TI  - Brand storming: managing brands in the era of complexity 
SN  - 9780230222434
AV  - HD 69 .B7 F567B
PY  - 2009///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - "This book was originally published as Brand storming : Gestire la marca nell'era della complessita? by Morlacchi Editore, Perugia, Italy"--T.p. verso; Includes bibliographical references and index
ER  -