TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Baron,Roger B.
TI  - Advertising media planning
SN  - 9780071703123
AV  - HF 5826.5 S577A 2010
PY  - 2010///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -