Tuten, Tracy L., 1967-

Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten. - Westport, Conn. : Praeger, 2008. - 202 p. : ill.

Includes bibliographical references and index

9780313352966


Internet advertising
Internet marketing
Branding (Marketing)
Online social networks

HF6146.I58 / T873A 2008