TY  - BOOK
AU  - Mason, Hugh
AU  - Chong, Mark
TI  - Brainfruit: turning creativity into cash from East to West 
SN  - 9780071324953
AV  - HD 62.5 M376B
PY  - 2012///
CY  - Singapore
PB  - McGraw Hill
KW  - New business enterprises
KW  - Creative ability in business
KW  - Success in business
KW  - Entrepreneurship
KW  - New products
KW  - Marketing
KW  - Small business
KW  - Management
N1  - Includes index
ER  -