Pricken, Mario <br/><br/>
Creative strategies :  idea management for marketing, advertising, media and design / 
Mario Pricken. 
 - London :  Thames & Hudson,  2010. 
 - 311 p. :  col. ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780500515402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creativity in advertising<br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF 5823  / P742C