TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071086967
AV  - HD 9980.5 Z447S 2013
PY  - 2013///
CY  - New York, N.Y.
PB  - McGraw Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -