Rosen, Richard G. <br/><br/>
Convergence marketing :  combining brand and direct for unprecedented profits / 
Richard G. Rosen ; with Jane Rosen. 
 - Hoboken, N.J. :  Wiley,  c2009. 
 - 187 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470164938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Direct marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / R673C