TY  - BOOK
AU  - Rosen, Richard G.
AU  - Rosen, Jane
TI  - Convergence marketing: combining brand and direct for unprecedented profits 
SN  - 9780470164938
AV  - HF 5415.1255 R673C
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Direct marketing
KW  - Marketing
N1  - Includes index
ER  -