East, Robert <br/><br/>
Consumer behaviour :  applications in marketing / 
Robert East, Malcolm Wright and Marc Vanhuele. 
 - 2nd ed. 
 - Los Angeles, Calif. :  SAGE,  2013. 
 - 337 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781446211236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / E277C 2013